"Interesting topic. As Steve says, it is about the distribution of rents along the value chain. As a development practitioner, I am interested in equitable distribution, because every relationship is about POWER, and power is always…"
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Simon Berry
- Lusaka and Kalomo and Katete Districts
- Zambia
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Simon Berry, ColaLife
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Simon Berry commented on Simon Berry's blog post It's the value chain stupid!"It's all very interesting stuff. In the case of the talk time mark up I think it's the end-of-line retailers who are doing the additional mark-up. The 'proper' margins on talk-time are very low."
Steve Morris commented on Simon Berry's blog post It's the value chain stupid!"Equitable distribution in not necessarily equal distribution so there is no problem with different % mark ups at different value points. Access to informaiton about real costs is important but very difficult to achieve and perceptions as to what…"
Simon Berry commented on Simon Berry's blog post It's the value chain stupid!"I should add that in our trial the wholesalers' mark-up is 20% and the retailers is 35% although we may tweak these (and other things) when it comes to scale-up."
Simon Berry commented on Simon Berry's blog post It's the value chain stupid!"Really good points Steve.
Do you have any tips on how to ensure an equitable distribution of the value created along the chain?
Our key concern is to keep the retail price at a level which the majority of mothers and care-givers can afford but as we…"
Steve Morris commented on Simon Berry's blog post It's the value chain stupid!"Yes Simon, clearly obvious to some and not to others. Yet there is still a vital point missing in your message. You have in the post above "The ColaLife value chainMoney is made at each point" but one of the most critical questions that…"
A blog post by Simon Berry was featuredVery encouraging feedback from Kit Yamoyo users
During the field trip last Thursday (8/11/12) the feedback we got on the Kit Yamoyo was 100% positive. When people were asked if the Kit Yamoyo was good the response wasn't 'Yes' but 'Maningi' meaning 'very'. However, I'm always suspicious that people say what you want to hear.Before our trip out on Friday morning, I checked in with the Katete wholesaler and put this too him. He said that I was not to worry, in the villages if your product is shit people will tell you! In this context, meet…See More
Profile Information
- Sector
- I am a social entrepreneur, I work for a non government organisation, I work for a non-government organisation
- Website:
- http://colalife.org
- About my work:
- I am interested in partnerships and collaborations between the business and other sectors that generate win-win opportunities for all parties and alleviate suffering and poverty at the same time.
I am the founder and ceo at ColaLife and I'm the project manager for the first trial of ColaLife in Zambia.
I blog regularly on the progress of ColaLife at http://colalife.org/blog
I lead a campaign with a growing number of members (>7,000) which is interested in working with Coca-Cola to reduce child poverty. We want to use Coca-Cola's distribution muscle in developing countries to save children's lives.
The campaign is called ColaLife and it has a website, blog, Facebook Group, Flickr Group, Google Group and more. There are more details here:
http://colalife.org
- Topics on my radar:
- Base of the Pyramid, Enterprise Development, Health, Inclusive Business Models, Partnerships
- Other Topics on my radar:
- Piloting of the ColaLife idea.
Simon Berry's Photos
Simon Berry's Blog
ColaLife's anti-diarrhoea kit beats the Olympic Cauldron to win Product Design of the Year
I've just got back from the field, with so many stories to tell and pictures to show, to the news that ColaLife's Kit Yamoyo has won the Product category of the Designs of the Year 2013. The maverick in me thinks it's fantastic that something designed with the poor and for the poor, and with the word 'diarrhoea' in it, has won a mainstream, international design award. I think it's safe to say that this hasn't…
ContinuePosted on April 10, 2013 at 23:19
Our concept for the distribution of medicines by rural retailers plays out in real life
In November 2012 the rural health centres in Kalomo District in Zambia had not received ORS for several months due to a lack of stock at national level. In January, I visited one of these health centres and asked the Clinical Officer in charge if she'd received any ORS yet.
She said they had received 200 sachets on 23 December. But, she said, they weren't using it, they were giving out Kit Yamoyos instead. What? In the ColaLife trial Kit Yamoyos should only be available to buy…
ContinuePosted on March 23, 2013 at 10:30
Very encouraging feedback from Kit Yamoyo users
During the field trip last Thursday (8/11/12) the feedback we got on the Kit Yamoyo was 100% positive. When people were asked if the Kit Yamoyo was good the response wasn't 'Yes' but 'Maningi' meaning 'very'. However, I'm always suspicious that people say what you want to hear.
Before our trip out on Friday morning, I checked in with the Katete wholesaler and put this too him. He said that I was not to worry, in the villages if your product is shit people will tell you! In this… Continue
Before our trip out on Friday morning, I checked in with the Katete wholesaler and put this too him. He said that I was not to worry, in the villages if your product is shit people will tell you! In this… Continue
Posted on November 13, 2012 at 4:14
The ColaLife Business Model in pictures
Now that we are underway I'm able to illustrate our business model in practice using pictures from along the supply chain. Let me know what you think.
ContinuePosted on November 5, 2012 at 7:00 — 1 Comment
Comment Wall (10 comments)
- At 0:57 on October 3, 2009,
Michael O'Neal said… - Good to meet you here as well, Simon.
Thank you for the connection. I look forward to keeping in touch.
Kindest regards.
- At 12:08 on November 16, 2009,
Parag Dave said… - We believe supporting entrepreneurs in developing countries is crucial to lifting people out of poverty.
We aim at providing Business Model & creating Opportunity for the poor, Under and Un Educated Youths, Training and assistance to young ENTREPRENEURS to help them to start their own industry for growth, be Self Employed to escape the endless cycle of poverty.
We have developed compact Mini machines (Plastics) affordable and convenient for the common people to start with a very small capital. The machine provides wide product range and many industry options to work with. We have been conferred by PLASTINDIA FOUNDATION with PLASTICON AWARD for the same.
We provide training and assistance to Entrepreneurs to start their own ventures in Plastic industry and also participate in EDP organised by Government and Non government organisations
- At 14:02 on March 22, 2010,
Kwama Leonard said… - hi,
we cant wait to be part of the team. we have several projects where we need Colalife.
Kwama leonard
- At 19:51 on November 14, 2010,
Lara Martin Iriarte said… - Thanks for sharing your project of colalife and the AidPods.
I find it extremely interesting. Will follow it!
Lara Martin
- At 20:56 on November 15, 2010, Lara Martin Iriarte said…
- Thanks for the update! already posted on my facebook.
Will definitely spread the word.
Best regards,
Lara
- At 12:38 on September 27, 2011,
Suzana Moreira said… Simon,
This is a great iniative. Love the work you are doing and also would love to connect.
Suzana
- At 13:06 on September 27, 2011, Simon Berry said…
Thanks for your kind comments Suzana. I went to South Africa for the first time this year (Cape Town/Pretoria) and will be at the ICT4RD conference in November. I'm doing the opening slot on day 2! Will you be going?
Moving to Zambia next week . . .
Regards
Simon
- At 13:43 on September 27, 2011, Suzana Moreira said…
- Simon, Colalife has the potential to transform! My initiative is based on the same principle (www.mowoza.com) and I am in London at the moment, so if it is convenient I would love to meet up to discuss. Let me know. Suzana
- At 14:15 on September 27, 2011, Simon Berry said…
Just looked at your website and there are a lot of elements in common with the mobile elements of the ColaLife trial. We are going to be working with Mobile Transactions (Zambia) for the trial but could go anywhere after that. Drop me an email - simon@colalife.org - and I will send you the spec for the mobile elements of what we are doing.
I don't think a meeting before we go is going to be feasible.
Regards
Simon
- At 10:10 on February 27, 2012, Mdoe Kiligo said…
Dear Mr Simon Berry,
I hope you work is also God work. I wouldlike to connect my Centre with your organization. I hope Coca-Cola and other products from your hands, will assist us to reduce poverty in Tanzania.
I, on behalf of my centre wouldlike to invite you here to see what we are doing .
Thanks, and I wishing you all the best!
Mdoe Kiligo
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