There is no doubt that Purpose is the fifth "P" within the marketing mix today. A brand's purpose should define not what product or service they sell but the higher order of why they exist in society. More and more brands are realizing the importance of acting as purposeful, values-driven organizations, living that purpose through all they do and communicating it through all they say, following in the footsteps of smart, purpose-led brands like …

RSF Social Finance (RSF), a leading financial services organization providing capital to innovative social enterprises, has released a new report titled “Bridging the Gaps: Funding and Social Equity Across the Food System Supply Chain.”

The report, produced with the support of the Rockefeller Foundation, examines the current state of funding allocated to building a just and sustainable food system. Specifically, it looks at where capital is flowing, where it is not flowing,…

Steve Lippman, Director of Corporate Citizenship at Microsoft caught up with 3BL Media at the Global Reporting Initiative Conference, Focal Point USA, on May 22 and 23, 2012.

About the GRI USA Conference in St Louis

Over 200 people joined GRI’s Focal Point USA for their first year birthday celebration at the Conference "Making Sustainability Count: Tracking Progress, Driving Opportunity".

This…