Jessi Copeland's Blog (127)

Bombardier Listed On Newsweek Green Rankings 2012

For the first time, Bombardier has been listed among the Newsweek Green Rankings 2012, a cross-sectoral, environmental ranking of the 500 largest publicly traded companies in the world. Bombardier is ranked 89 out of the 500 companies, and third within its sector, Aerospace and Defence, comprised of 12 companies. Bombardier’s overall green score was 68.8,  while the highest score in the sector was 70.

Established in 2009 by U.S. magazine Newsweek and produced in collaboration with…

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Added by Jessi Copeland on November 6, 2012 at 15:29 — No Comments

Dell’s Michele Glaze to Share Social Media Best Practices in Communication Course

Social media today offer an exciting variety of communication channels for telling the story of your community involvement efforts internally and externally in an interactive way. Like any new tools, they present challenges and opportunities and require an understanding of their proper use if you want to maximize the potential.

In the Center for Corporate Citizenship course …

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Added by Jessi Copeland on September 24, 2012 at 23:39 — No Comments

Dell’s Michele Glaze to Share Social Media Best Practices in Communication Course

Social media today offer an exciting variety of communication channels for telling the story of your community involvement efforts internally and externally in an interactive way. Like any new tools, they present challenges and opportunities and require an understanding of their proper use if you want to maximize the potential.

In the Center for Corporate Citizenship course …

Continue

Added by Jessi Copeland on September 24, 2012 at 23:39 — No Comments

The Journal Science Again Recognizes Abbott As A Top Employer For Scientists

Abbott today was again named one of the Top 20 Employers by the journal Science. Based on the views of working scientists, this prestigious annual survey identifies the most respected employers in the biotechnology and pharmaceutical industry.

Abbott ranked No. 15 overall, receiving high marks for important, quality research, social responsibility and employee loyalty. The complete rankings are …

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Added by Jessi Copeland on September 24, 2012 at 23:32 — No Comments

Fight Against Childhood Obesity Takes Center Stage at ING KiDS ROCK

 
  • ING Run For Something Better® promotes kids fitness, fights childhood…
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Added by Jessi Copeland on September 11, 2012 at 14:15 — No Comments

Automotive Industry Accelerates Conflict Minerals Transparency Efforts with New Reporting Tool

AIAG and iPoint today announced that a working group with representatives from two dozen AIAG member companies — including automotive industry OEMs and suppliers such as Bosch, Chrysler Group, Ford, and Honda — collaborated at AIAG on the development of the iPoint Conflict Minerals Platform (iPCMP), the first web-based data management tool that will help supply chain participants, in all industries, to identify whether their products contain…

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Added by Jessi Copeland on September 11, 2012 at 14:04 — No Comments

ING Run For Something Better® Impacting Children’s Health, Fitness Nationwide Since 2003

ING Run For Something Better® is helping to combat childhood obesity and getting kids on the road to healthier lifestyles. Check out our latest cumulative report that provides all the facts and figures, including testimonials.

 

About ING U.S.

ING U.S. constitutes the U.S.-based retirement, investment and insurance operations of Netherlands-based ING Groep N.V. (NYSE: ING). In the U.S.,…

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Added by Jessi Copeland on September 3, 2012 at 14:45 — No Comments

Taylor Guitars: Premium Acoustic Guitars

Bob Taylor: “Get in For More. It’s Gooder.”

Branding for Good met up with Bob Taylor at the Sustainable Brands Conference in San Diego, California in June. He strips sustainability down to some basic realities - being good for the environment is essential for his business. His reason for…

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Added by Jessi Copeland on September 3, 2012 at 13:58 — No Comments

New #C4Gchat: Smart & Generous Disaster Relief Giving

By Allison…

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Added by Jessi Copeland on August 13, 2012 at 14:45 — No Comments

New #C4Gchat: Smart & Generous Disaster Relief Giving

By Allison…

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Added by Jessi Copeland on August 13, 2012 at 14:44 — No Comments

Purpose within the Marketing Mix - Three Ways to Engage Your Target Audience

There is no doubt that Purpose is the fifth "P" within the marketing mix today. A brand's purpose should define not what product or service they sell but the higher order of why they exist in society. More and more brands are realizing the importance of acting as purposeful, values-driven organizations, living that purpose through all they do and communicating it through all they say, following in the footsteps of smart, purpose-led brands like …

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Added by Jessi Copeland on August 9, 2012 at 2:10 — No Comments

RSF Social Finance Releases Report on Financing a Sustainable Food System

RSF Social Finance (RSF), a leading financial services organization providing capital to innovative social enterprises, has released a new report titled “Bridging the Gaps: Funding and Social Equity Across the Food System Supply Chain.”

The report, produced with the support of the Rockefeller Foundation, examines the current state of funding allocated to building a just and sustainable food system. Specifically, it looks at where capital is flowing, where it is not flowing,…

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Added by Jessi Copeland on August 9, 2012 at 2:08 — No Comments

Millennial Myths: Cause Marketing

By Allison McGuire

Growing up with…

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Added by Jessi Copeland on July 22, 2012 at 18:18 — No Comments

Williams-Sonoma: Building on Corporate Responsibility

By Allison McGuire

The 2012 spring…

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Added by Jessi Copeland on July 22, 2012 at 17:39 — No Comments

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